The Digital Tour is an initiative of the Accelerate SME Office of the Chamber of Commerce of Mallorca that brings Kit Digital solutions closer to the challenges of the island's companies. Through five days in five municipalities, the challenges of SMEs in: internet presence, mechanization, process management, inventory control, and immersive reality experiences will be explored.

Network management and internet presence: 24-hour showcase with Kit Digital

The first stop on the Digital Tour is in Llucmajor where we will focus on the digitalization of companies from a commercial perspective. Brands with a website and/or social networks manage to expand their target audience, eliminating geographical barriers and commercial hours. They also achieve direct interaction with consumers and obtain valuable information about their profile. However, the high digital competition and the large amount of information circulating on the internet require that the online presence of SMEs not be improvised.

In this complex equation, the session "Network management and internet presence: 24-hour showcase with Kit Digital" aims to provide keys, strategies, practical examples, and solutions from the Kit Digital program that can help companies start and/or improve their online presence.

The session will take place on Wednesday, May 15 from 9:45 a.m. to 1:00 p.m. at the Claustre de Llucmajor. Free entry and open to the general public. Prior registration is essential to attend the event.

Agenda for the session

9:45 a.m. Institutional reception

10:15 a.m. Strategies and keys to attract, segment, and retain customers on the internet.

• Susana Pinyar, an expert in strategic marketing for companies, will conduct a dynamic and specialized session with effective strategies to attract, segment, and retain customers on the internet. Far from guru strategies that promise endless profits and drastic changes, Pinyar brings theory down to the reality of freelancers and SMEs in the Balearic Islands to develop a session that is practical and useful for all attendees.

11:15 a.m. Coffee break with networking among participants

11:45 a.m. Round table

• Discussion with Savia Projects, Son Poca Palla, Can Company, Paola Somoza, and more companies to be confirmed. In this space for dialogue, participants will exchange experiences, challenges, and practices in the field of promotion and marketing through digital platforms.

12:45 p.m. Closing of the event

Free training session organized by the Accelerate SME Office of the Chamber of Commerce of Mallorca, in collaboration with the Llucmajor City Council. The Accelerate SME Offices for Kit Digital, launched by Red.es, a public entity attached to the Ministry of Economic Affairs and Digital Transformation through the State Secretariat for Digitization and Artificial Intelligence, in collaboration with the Spanish Chamber of Commerce, aim to promote the digital transformation of small and medium-sized enterprises, micro-enterprises, and freelancers. The actions are financed by the Recovery, Transformation, and Resilience Plan through the NextGenerationEU funds, within the framework of the Spain Digital 2026 agenda and the SME Digitalization Plan 2021-2025.