The artificial intelligence (AI) is revolutionizing the business world, especially in process automation through intelligent machines. This is particularly evident in internationalized companies, which can leverage AI to improve their efficiency, productivity, and competitiveness. In this session, we will discover how to apply some AI tools in two strategic axes: research and international promotion:

• The use of AI for international market research; we will see how to make a selection of international markets using Chat GPT, Gemini, Perplexity AI, Copilot, and other tools through reliable sources of international trade information.
• The use of AI for international promotion; we will use these tools to promote our products and services, create landing pages, translations, rich media creation, content strategy, and much more with tools like DALL-E, MidJourney, Stable Diffusion, Invideo, Elai, Animoto, among others.

This session is open to all interested parties and will be especially interesting for the following professional profiles: Export Manager, Area Manager, Digital Marketing Director, and/or anyone involved in the internationalization process of a company.

"Artificial Intelligence in Business Internationalization" will take place via Zoom on Thursday, May 16th at 9:00 a.m. Pre-registration is required.

This workshop will be conducted by Sergio Maestre, Bachelor of Law from the University of Alicante, specializing in information law and international trade. Master's Degree in International Trade. He currently directs REEXPORTA LEVANTE and carries out specific tasks on creating online strategies for exporting companies. Accredited Consultant for teaching services by EOI (Business Internationalization and Marketing and Commercial Management), ICEX Next Accredited Consultant, Consultant for the Expornet Program - International Digital Marketing Tutoring by IVACE Internacional, and qualified member of Google Ads.